Website Maintenance Service
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Website Maintenance Service
A website that hasn’t broken yet isn’t the same as a website that’s actually being maintained. Plugins go unpatched, SSL certificates expire quietly, and a core platform update six months overdue becomes the reason a site suddenly stops working the week before a product launch. Most of the maintenance work that actually matters is invisible until it’s skipped.
Our website maintenance service runs as an ongoing monthly retainer, separate from a one-time build. It exists for the gap between “the site launched” and “someone is actively watching it stay secure, fast, and online” — a gap a lot of businesses don’t notice until something in it fails.
What a maintenance plan actually includes
- Core, theme, and plugin updates applied on a regular schedule, tested on a staging copy before going live so an update doesn’t break the site it was supposed to protect
- Automated daily or weekly backups, stored off-site, not just relying on your host’s default retention
- Uptime monitoring with an alert if the site goes down, so a fix is often already underway before it’s even noticed
- A set number of small content edits per month — swapping a headline, updating a price, adding a team photo — without billing each one as a separate ticket
Why sites that look fine can still be at risk
A site can look completely normal to a visitor while running a plugin version with a known, published security vulnerability underneath. Attackers actively scan for exactly this — outdated software with a documented exploit — which is why the most dangerous problems are rarely visible ones. Regular, tested updates close that gap before it turns into a defaced site or a Google blocklist warning, both of which take far longer to recover from than the maintenance that would have prevented them.
What’s different about maintaining WordPress vs. Shopify vs. Wix
WordPress maintenance is the most hands-on — core, theme, and plugin updates all need managing, since nothing updates itself automatically the way a hosted platform does. Shopify and Wix handle platform-level and security updates on their end, so maintenance there focuses more on app or content upkeep, broken links, and making sure integrations still work after Shopify or Wix push their own platform changes. A maintenance plan gets scoped differently depending on which platform a site runs on — a flat-rate plan that doesn’t account for this usually overcharges Shopify clients and undercharges WordPress ones.
How content edits fit into a maintenance retainer
Most maintenance plans include a set allotment of small content edits monthly — typically enough to cover routine updates without either side tracking every five-minute change as a separate invoice. Larger content work — a new page, a full copy rewrite — falls outside that allotment and gets scoped separately through our website copywriting team, but the day-to-day “can you update our hours” requests are exactly what the retainer is built for.
Backup strategy — and why “Shopify handles it” isn’t always true
Shopify and Wix both maintain their own backups at the platform level, but those backups are built to protect the platform, not necessarily to give a store owner an easy way to restore a specific point before a bad app install broke something. Independent, exportable backups run on top of platform-level ones for exactly that reason — a backup with a restore point you actually control is worth more than one you’re trusting a support ticket to sort out.
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Monthly reporting: what you actually see
Every maintenance client gets a short monthly report — what updates were applied, uptime over the month, and any content edits completed — rather than a retainer that runs silently in the background with no visibility into what’s actually being done. It’s a page, not a dashboard nobody checks, built specifically so a maintenance plan doesn’t feel like paying for something invisible.
