Content Writing
Word count isn’t the goal. A homepage that hits 800 words but says nothing specific about what you sell will lose a reader faster than a tight 300-word page that answers their actual question. We write for the person who’s already read two competitor pages and is one bad paragraph away from closing the tab.
How a project actually runs
- Brief — you tell us the audience, the goal of the page, and anything that’s off-limits (claims you can’t legally make, tone you hate)
- Draft — delivered inside a shared Google Doc, usually within 3 to 5 business days for a standard page
- Two rounds of revision — built into every project, no extra charge for reasonable edits
- Final delivery — formatted and ready to paste into your CMS
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Where keyword research fits
Every SEO-facing piece starts with a keyword list before a single sentence gets written — we’re not stuffing terms into a finished draft after the fact, which is the fastest way to make copy read like it was built for a bot instead of a customer. That research connects directly with our SEO services, specifically keyword research and blog and article SEO, so the writing and the ranking strategy aren’t disconnected work happening in two different places.
Copywriting vs blog writing — not the same skill
Copywriting is built to move someone toward an action: buy, book, sign up. Blog writing is built to answer a question thoroughly enough that Google and the reader both trust it. A lot of agencies hand both to the same generalist writer. We treat them as different disciplines with different structures, because a blog post written like a sales page reads as pushy, and a product page written like a blog post doesn’t convert.
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Finding your voice instead of inventing one
A tone-of-voice document that just says “professional but friendly” describes almost every business and helps write almost nothing. Before drafting starts on a bigger project, we pull actual examples — three sentences you’d say out loud to a customer, three you’d never say — and build a short reference from that. It’s a page, not a manual, and it means the second and tenth piece of content we write for you still sounds like the first.
When AI-assisted drafting fits, and when it doesn't
Used carelessly, AI tools produce copy that reads like it was written for no one in particular — technically correct, structurally hollow. We use them the way a writer uses a thesaurus: to speed up research and first-pass structure, never to skip the part where a human decides what’s actually worth saying about your business. Every piece gets a human edit pass for accuracy, tone, and the kind of specific detail a generic model can’t know about your company.
Long-form content has a different job than short-form
A 1,500-word buyer’s guide and a 150-word product description aren’t the same task scaled up or down — they’re built to do different things. Long-form content is built to be thorough enough that it earns organic traffic over time and answers every follow-up question a reader might have before they ask it. Short-form content is built to get out of the way and let the product or the offer speak for itself. Treating both the same way is why so many product pages read like blog posts, and so many blog posts read like they’re trying to sell something on line two.
Auditing content you already have
Not every project starts from a blank page. If your site already has ten years of blog posts, a content audit — sorting what’s still ranking, what’s outdated, and what should just be deleted — is usually a better first move than writing new content on top of a messy foundation. We’ll flag pages that are quietly hurting your SEO by existing in a half-finished state, and recommend whether to rewrite, consolidate, or retire them.