Social Media Marketing
Boosting a post is not a strategy. It’s the button Meta wants you to press because it makes them money whether or not it makes you any. Real social media marketing starts with an audience and a goal — leads, sales, app installs — and works backward into which platform, which ad format, and how much budget actually gets you there.
How we test before we scale
Every new campaign starts with a small test budget, typically around $10-15 a day per ad set, run for about a week across two or three audience variations. Whichever version performs, we scale that one and kill the rest. Nobody’s guessing which creative works — the ad platform’s own data tells us within days.
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Ready to talk platform strategy for your business? Contact us with your goals and current ad spend, if any.
Marketing vs handling — know which one you need
This service covers strategy and paid growth. If what you actually need is someone posting daily, replying to DMs, and keeping your profiles active without running ad spend, that’s social media handling — a different service, often paired with this one but priced and scoped separately.
Platform selection isn't one-size-fits-all
A B2B software company burning budget on TikTok because a competitor’s there is a common and expensive mistake. Instagram and Facebook ads tend to work best for visual products and local services. LinkedIn fits B2B and higher-ticket services. TikTok rewards businesses that can produce native, unpolished-looking video consistently — a repurposed product photo doesn’t perform the same way there.
Reporting that isn't vanity metrics
You’ll get cost-per-result, not just impressions and reach. A campaign with 50,000 impressions and zero leads isn’t a win, and we won’t report it like one.
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Best Social Media Marketers - Prioritizing Clients Above All Else.
Best Social Media Marketers - Prioritizing Clients Above All Else.
Retargeting — the campaign most businesses skip
Someone who visited your product page and left without buying is a warmer lead than someone who’s never heard of you, and a retargeting campaign built off your website pixel or Instagram engagement keeps your business in front of exactly that group. It’s usually the highest-return piece of a paid strategy because you’re not paying to introduce yourself — you’re paying to remind someone who already showed interest. We set this up alongside any new ad account before spend goes toward cold audiences.
Working with creators instead of just running ads
Polished studio ad creative doesn’t always outperform a genuine-looking recommendation from a real person, especially on TikTok and Instagram Reels. For businesses with the budget for it, we scope micro-influencer partnerships — smaller creators with engaged, relevant followings, usually a better return than a single large-name placement with a broad but disengaged audience. Combined with usable UGC (user-generated content) footage that then gets repurposed into paid ad creative, one partnership can fuel several weeks of ad variations.
Planning around your actual sales calendar
A campaign that launches the week before Black Friday, with no creative prepped in advance, is a campaign that misses the highest-intent shopping window of the year. We build a seasonal calendar at the start of any ongoing engagement — key sales periods, product launches, slow months where budget should pull back — so creative and targeting are ready before the moment arrives, not scrambled together during it.
How often creative actually needs to change
Ad fatigue is real — the same creative shown to the same audience for too long sees performance decline even if nothing else changed. As a general rule, we refresh creative variations every 2 to 4 weeks on actively running campaigns, watching frequency and click-through rate for early signs a refresh is due sooner than that.