Technical SEO Service - SEO Specialist
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Technical SEO Service
Great content on a page Google can’t properly crawl and index doesn’t rank — it doesn’t matter how well-written it is if the technical layer underneath is broken. Technical SEO is the infrastructure work: making sure search engines can actually find, read, and understand a site before content and links even enter the picture.
Our technical SEO service starts with crawlability and indexing, since a page that isn’t indexed at all can’t rank for anything regardless of how well everything else is optimized — a surprisingly common issue on sites that have grown organically over a few years without anyone checking.
What counts as technical SEO
- Crawlability and indexing — confirming search engines can access, crawl, and index every page that should be findable, and none that shouldn’t
- XML sitemap and robots.txt configuration, kept current as pages get added or removed
- Structured data (schema markup) implementation, helping search engines understand what a page actually contains
- HTTPS, mobile usability, and duplicate content checks across the full site
Crawlability and indexing — the foundation
We run a full crawl using Screaming Frog to identify pages returning errors, blocked from crawling by robots.txt accidentally, or missing from the XML sitemap entirely. It’s common to find pages a business assumes are ranking that were never actually indexed — sometimes because of a leftover “noindex” tag from a staging site that never got removed after launch. Fixing this is often the single highest-leverage technical fix available, since a page can’t rank at all if it isn’t indexed.
Site speed, beyond what Core Web Vitals already covers
Page speed matters for more than the Core Web Vitals scores search engines report directly — a slow site also increases bounce rate, which is its own indirect signal.
We look past the headline scores at what’s actually causing slowness: unoptimized images, render-blocking JavaScript, and bloated theme code are the most common culprits, and fixing the underlying cause tends to move Core Web Vitals scores as a side effect rather than the primary goal.
Structured data and schema markup
Schema markup — structured code added to a page that explicitly tells search engines what type of content it contains (a review, a recipe, a business address, an FAQ) — increases the chance of earning rich results in search listings, like star ratings or FAQ dropdowns directly in the search results. We implement schema types relevant to the actual page content: LocalBusiness schema for location pages, FAQPage schema for pages with genuine FAQ sections, Product schema for e-commerce listings.
Fixing duplicate content and canonicalization issues
Sites often end up with the same content accessible at multiple URLs — with and without a trailing slash, with tracking parameters, across HTTP and HTTPS versions — which splits ranking signals across duplicates instead of consolidating them onto one authoritative version. We set proper canonical tags pointing to the single preferred URL for each piece of content, resolving this without requiring a full site restructure.
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Mobile usability specifics we check
Beyond a responsive theme, we check for mobile-specific technical issues: tap targets sized appropriately for a thumb rather than a mouse cursor, intrusive interstitials (pop-ups) that Google specifically penalizes on mobile, and font sizes that don’t require pinch-zooming to read. A site that looks fine on a desktop preview sometimes has real mobile usability problems that only show up when tested directly on an actual device.
