The scan works through your site checking for four problems: internal links that dead-end on your own pages, outbound links to financing or manufacturer sites that no longer resolve, redirect chains that still technically function but add unnecessary load time, and pages sitting on your site with no internal link pointing to them, making them nearly impossible for a crawler or a visitor to find.
Rebate programs shift constantly here — Xcel Energy adjusts and restructures its efficiency program pages more often than most utilities, which means an HVAC site linking out to one of those pages has a real chance of that link quietly dying without anyone on your end touching a thing.
Not every dead link costs you the same amount. One buried in a two-year-old blog post is nothing. One sitting on the page where a homeowner is actively deciding whether a full system replacement is affordable is a different category of problem entirely — that’s the moment a broken “0% financing” link can end a sale outright, so results here get grouped by where the stakes actually are.
Your domain goes into the crawler and a full breakdown comes back within a few minutes, sorted by which page each issue lives on. From there, our backlinking service and website maintenance service handle ongoing cleanup and new link growth respectively.
Third-party review and directory platforms create a similar, more visible problem. A widget embedding live Angi, HomeAdvisor, or BBB ratings directly onto a homepage relies on that platform’s own script continuing to run correctly — a platform-side API change or a discontinued widget product can leave the embed either broken outright or, worse, silently displaying stale data from months or years earlier, which is arguably a worse outcome than a visible error.
Older, more established Denver HVAC businesses carry a specific version of this problem tied to their own site history. A business that’s had a website for a decade or more has usually been through at least one full CMS migration, and old blog content written years ago commonly references pages or sources that no longer exist under the new site structure. Individually, a single dead link buried in a 2019 blog post is minor. At scale, this becomes a genuine crawl budget problem — Google’s crawler spends a portion of its allotted time following links that lead nowhere.
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Beyond utility rebate pages, a specific category of link tends to go unnoticed for years on established HVAC sites: manufacturer certification badges. A “Trane Comfort Specialist” or Lennox premier dealer badge is usually a small image in a footer, linked out to a manufacturer’s own verification or dealer-locator page confirming the certification is current. Manufacturers restructure these verification pages more often than businesses expect, and the badge on a contractor’s site quietly starts pointing at a 404, sitting there for months since almost nobody clicks a small footer badge to verify it still works.
Often enough that it’s worth checking your links periodically rather than assuming a page that worked at launch still works a year later — utility program pages get restructured more than most third-party links you’d rely on.
Less than one on a high-traffic page, but it still wastes crawl budget and adds up as a pattern if left unaddressed across the site.
No — it’s included at no cost and covers both your internal site structure and your outbound links in a single pass.