Financing and utility rebate links — including pages tied to programs run by Duke Energy — are some of the highest-intent links on an HVAC site, and also some of the most likely to quietly break, since they point to third-party pages you don’t control and that get restructured without warning.
Links pointing to another page on your own site that no longer exists. Links pointing off-site — to a financing partner or a manufacturer page — that have since moved or vanished. Chains that technically still function but route through several unnecessary hops on the way, dragging load time down. And pages that are live on your site but that nothing links to, leaving them stranded from both search crawlers and human visitors.
A broken link buried in an old blog post is a minor annoyance. A broken financing link on the page where a homeowner is deciding whether a full system replacement fits their budget can be the exact moment they give up and call someone else instead. This scan sorts links so you’re fixing the ones that actually cost you money first, not working through an unsorted list.
Point the crawler at your domain and it works through every internal link, recording what comes back for each one. A typical contractor site wraps up in a few minutes, with issues grouped by the page they live on rather than dumped into one long list.
Ongoing link cleanup, plus building new links rather than just patching broken ones, is covered by our backlinking service and website maintenance service.
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On its own, barely. A pattern of them — especially on high-intent pages like a financing page — adds up to a trust and crawl-budget problem that does matter.
After any redesign or URL change at minimum, since that’s when links break in bulk. A quarterly check outside of that catches the slower, gradual link rot.
Yes — no cost to run, and it covers your outbound links right alongside your internal ones instead of treating them as two separate checks.