Insurance verification tools tend to be some of the most-clicked links on a dental site in this market, and also some of the least stable — carriers like Delta Dental, Cigna, and Aetna periodically restructure their own provider-lookup pages, breaking whatever link a practice built out to them without any warning.
The scan checks four things: internal links between your own pages that lead nowhere, outbound links including insurance verification tools that no longer resolve, redirect chains that work but add unnecessary load time along the way, and pages that nothing on your site links to, leaving them essentially undiscoverable.
Weight matters more than count here. A dead link in an old announcement post barely registers. A dead insurance verification link, clicked by someone trying to confirm their new employer’s plan is accepted before committing to book, can end that decision on the spot — which is exactly why results get organized by where the real cost sits, not just listed in order found.
Submit your domain and a categorized breakdown comes back within a few minutes. Ongoing upkeep and new link growth are handled separately by our website maintenance service and backlinking service.
A practice bio page linking out to the state dental board for license verification, or to the National Provider Identifier (NPI) registry confirming a doctor’s credentials, relies on a government or regulatory site that periodically restructures its own URL format without any notice to sites linking in. A broken license-verification link is a small thing on a normal day, but for a skeptical prospective patient specifically trying to confirm a doctor’s credentials before booking, a dead link at that exact moment reads as a bigger red flag than the broken link itself would suggest.
A second, more common source of link rot comes from embedded patient-testimonial videos hosted on YouTube or Vimeo rather than uploaded directly to the practice’s own server. An account change, a video taken down for a platform policy reason, or a testimonial quietly made private after a patient asks for it to be removed can each leave a broken or blank embed sitting on an otherwise polished page, and because the video itself lives outside the practice’s own site, nothing about the page’s own content or code has to change for the embed to stop working.
A related issue shows up specifically after a practice itself relocates offices, which happens more often in this fast-growing market than in a slower one: an old address or a prior domain sometimes gets redirected through two or three hops rather than pointed directly at its final destination, adding real load time to every single link that still references the practice’s previous location, including ones on external directories nobody thought to update at the same time as the site itself.
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Insurance verification links aren’t the only category of outbound link on a dental site prone to quietly breaking — a smaller but real set of professional-credential and multimedia links carries its own specific risk.
The carrier’s own site restructured on their end — something entirely outside your control, and common enough that it’s worth checking periodically rather than assuming a link that worked at launch still works now.
Less urgently than a high-traffic one, but it still adds to crawl waste and is worth cleaning up as part of routine maintenance.
Yes, and it checks internal and outbound links together in one pass.