Dental practices swap scheduling software more often than almost any other small business type — moving from one patient management platform to another, or switching booking widget vendors — and every time that happens, whatever was embedded in the old system tends to get left behind, quietly pointing patients at a page that no longer exists.
Four things get flagged in the process: internal links between your own pages that lead nowhere, external links to things like insurance verification tools or patient portals that have stopped working, chains of redirects that technically resolve but slow the page down getting there, and pages nothing on your site actually links to, leaving them effectively unreachable.
Not all of these carry equal weight. A dead link buried in an old blog post is easy to ignore. A dead link on the page where someone is trying to confirm their insurance is accepted before committing to book — that one can end the decision on the spot, sending them to whichever practice’s site actually completed the step they needed. The results here are organized with that difference in mind, not treated as one flat list.
Submit your domain and a full breakdown comes back in a few minutes, grouped by where each issue lives. Fixing what’s already broken and building new, healthy links going forward are two different jobs, covered respectively by our website maintenance service and backlinking service.
The patient portal login link is the most consequential example. A “Patient Portal” button in the site’s main navigation, linking directly to the login page of whatever system the practice uses for scheduling and billing, is one of the most frequently clicked links on the entire site for existing patients, and one of the least frequently tested by the practice itself. A portal migration that isn’t followed by a check of every public link pointing at the old system’s login URL leaves existing patients hitting a dead page at the exact moment they’re trying to check an appointment or pay a bill.
Insurance verification tools create a similar problem from a different direction. Some practices link out to a specific insurer’s own online verification tool, or embed a third-party insurance-eligibility checker directly on their insurance page. These third-party tools change their own URL structures independent of anything the dental practice does, and a link that worked perfectly at launch can quietly break a year later.
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Dental practices go through a specific kind of system migration more often than most local businesses: switching electronic health record and patient management platforms. Every one of these migrations leaves a trail of links on the practice’s own website that quietly stop working, because a website redesign or content update rarely happens in the same moment as a backend software switch, and the two projects tend to get handled by entirely different people.
Very likely. Old embedded widget links and API connections from a previous scheduling platform often stay live on the page even after the underlying system is gone.
Potentially a lot — it’s one of the few links on a dental site where a failure can end a booking decision outright rather than just being a minor annoyance.
No, and it covers both the links pointing within your own site and the ones pointing out to third-party tools in one scan.